Get Fresh Baltimore
Food Policy Task Force Recommendation “Develop a Targeted Marketing Campaign to Encourage Healthy Eating Among All Baltimoreans”
Get Fresh Baltimore, funded by Kaiser Permanente, is a healthy fruit and vegetable educational campaign that aims to enhance awareness, action and engagement of children and adults.The Campaign has produced 5 Public Service Announcements which have been aired to increase awareness about healthy eating and where to access health fresh foods in Baltimore.
Get Fresh In The Schools
Get Fresh Baltimore in the schools teaches food media literacy and aims to develop critical thinking skills regarding the influence of media on food choices. In partnership with the University of Maryland Extension Food Supplement Nutrition Education (FSNE) program, 2000 students at four elementary schools analyzed food ads, created their own fruit and vegetable ads, prepared a recipe, and participated in the FSNE “Read for Health” program. Through this campaign, 250 fruit and vegetable ads designed by students were displayed on City Buses, Light Rail Stations and Metro Stations. Find the press release here.
Read For Health Curriculum
The Read for Health curriculum developed by the University of Maryland Extension FSNE program teaches healthy eating and nutrition through children’s literature
Get Fresh Baltimore Ad Examples:
Lead Collaborators: Kaiser Permanente, University of Maryland Extension FSNE, Associated Black Charities, United Way, Fox 45